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Mobile Marketing: The Innovative Advertising Engine |
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Written by Webmaster
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Saturday, 02 February 2008 |
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By Ian Oroceo
 Mobile Marketing can be described as the revolutionary advertising engine for so many reasons. In a marketers point of view, it is every brands moving ad space. For artists and music labels, it can be compared to a good recording deal. For radio and television channels, it is a gateway to entice audience interaction. As for print media, it is an opportunity to be connected with readers and subscribers. And the list goes on for other industries.
This innovative advertising instrument is composed of 3 factors: Internet, marketing, and mobile technology.
First, the Internet. The World Wide Web had a big role in this mobile marketing sensation. Social networking communities make it easier for artists and content providers to sell real tones, polyphonic ringtones, and wallpapers since it houses most percentage of mobile subscribers in the US. The Internet also hosts webinars or online seminars focusing on different mobile marketing issues like the industrys best practices guidelines, Mobile Marketing Association (MMA) policies and principles, and tips for industry players on how to make it big in this fast rising business.
Second is marketing. Mobile Marketing pushes brand managers to think out of the box. Who could have thought mobile phones can be portable billboards? Yes, mobile advertisements are now considered the most effective tool for significant reasons. To start with, mobile phones nowadays are considered a necessity rather than an accessory. In fact, one study showed that for some mobile phone users, it takes 68 minutes to realize that they lost their phones, whereas it takes 26 hours to realize that they lost their wallet. Another factor, mobile phones are within target markets reach 24 hours a day, 7 days a week. Who would not want round the clock brand visibility? Finally, mobile marketing caters to a pre-determined market segment with the following variables used: Geographic- from which region or state; Demographic- caters to specific age bracket and sometimes, gender and nationality; Behavioral- this is in relation to their mobile usage behavior and brand loyalty. All these advantages without paying for a marketing agency to conduct the studies.
Third factor would be mobile technology. With all the benefits mentioned, its no wonder why mobile technology is the most exploited science today. Mobile technology allows company logos to appear as wallpaper downloads to its targets mobile phones. This creates and maintains brand awareness and brand loyalty. It also allows artists and bands to upload songs as real tone ringtones and polyphonic ringtones on mobile content providers websites. It brings out intimate relationship between artists and their fans since they can listen to their favorite songs anytime, anywhere they want. All they have to do is download the ringtones or wallpapers of their favorite artist to their mobile phones.
With endless advantages and benefits of Mobile Marketing, more groups and individuals from different industries are beginning to incorporate it in their marketing strategies, anticipating interaction from mobile phone users.
We are now living a Wireless- based society where mobile phone is the next big thing. This technology is teaching people to be more demanding as customers, and more effective as businesses.
Ian Oroceo
http://www.smsjock.com/
http://www.ringtonedeck.com/
http://www.ringtonedeck.com/category.php?categoryid=1&category=Real%20Tones
Mobile marketing is changing the way we listen, watch read and shop. Put the power of mobile marketing in your hands! personalize your mobile phones through ringtones and wallpapers
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Last Updated ( Saturday, 02 February 2008 )
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